A servant enrolled his donkey in a race & won. the Local paper read: "Servant's ASS Won".
The King was so upset with this kind of publicity that he ordered the servant not to enter the donkey in another race. Next day the local paper headline read "King Scratches Servant's ASS".
This was too much for the King, he ordered the servant to get rid of the donkey. He gave the donkey to the queen. The local paper headline read, "Queen has The Best ASS in Town". The king fainted.
The Queen sold the donkey to a farmer for $10. Next day paper read "Queen Sells ASS for $10".
This was too much for the King, he ordered the queen to buy back the donkey; lead it to the jungle. The next day headlines read "Queen Announces Her ASS is Wild & Free". The King was buried the next day!
The Power Of Media!